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Are Facebook Likes Irrelevant?

Posted on Jan 24, 2017 by Rachel McLean

One thing all my clients have in common is the hunger to know what’s new in social and what they could be doing more of, doing better (or just doing in general). One stand out question I was asked last week, was, “Should I be running a Likes Campaign?” (If you’re not familiar – a Likes Campaign is a Facebook Advertising Campaign designed to bring you more fans to your page). And it’s SUCH a good question. Are Facebook liked/fans irrelevant? Do we need to spend money to build up our public community numbers? Or should we be investing this […]

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